Fundraising, Leadership Linda Wastyn, PhD, CFRE, GPC Fundraising, Leadership Linda Wastyn, PhD, CFRE, GPC

Strategies to Retain More Donors

Last week we talked about the importance of retaining donors. This week hear a case study of an organization to whom I made a first gift who has done a phenomenal job of stewarding that gift, making me -- and most of their donors -- much more likely to make subsequent gifts.

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Fundraising Linda Wastyn, PhD, CFRE, GPC Fundraising Linda Wastyn, PhD, CFRE, GPC

Predicting the 2021 Fundraising Environment

As we settle into 2021, I see some reasons for hope and optimism that nonprofits can have a better year, at least financially. I draw this conclusion based on the following observations, drawn from my research on the political, economic, and social forecasts that filled the media and various newsletters during the last quarter of 2020.

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